That’s American Apparel

American Apparel has become synonymous with high-quality, ethically manufactured basics and streetwear staples. Known for its minimalist designs, comfortable fits, and commitment to sweatshop‑free production, the brand appeals to both fashion enthusiasts and screen‑printing professionals. In this in‑depth guide, we’ll explore the history, competitive edge, and product highlights of American Apparel, and show you where to shop the best sellers right here at PS Apparel.

Brief History of American Apparel

Founding and Early Years of American Apparel

American Apparel was founded in 1989 by Dov Charney in Montreal, Canada. Charney’s vision was to offer “Made in USA” basics without compromising on ethical manufacturing — a rare promise in the late 20th century apparel industry. The company initially grew through direct-to-consumer retail, opening its first retail store in Los Angeles in 2001 and rapidly expanding nationwide and internationally.

Rise to Prominence and Ethical Manufacturing

By the 2000s, American Apparel had gained a cult following for its logo‑free, high‑quality garments made entirely in its Los Angeles factory using non‑sweatshop labour. Their provocative advertising campaigns and focus on diverse models helped cement their status as a cultural icon in hipster and indie‑sleaze fashion circles.

Controversies and Bankruptcy

Despite its success, the brand was marred by controversy surrounding Charney’s leadership style and allegations of sexual harassment. Financial troubles culminated in bankruptcy in 2015. In 2017, Canadian activewear giant Gildan Activewear acquired the brand, shifting its focus back to ethical production and online retail – balancing the original ethos with sustainable growth strategies.

Watch the “Rise And Fall Of American Apparel” documentary on YouTube:

What Sets American Apparel Apart

Premium Fabric and Manufacturing Ethics

Every American Apparel garment is crafted from high‑grade materials such as ring‑spun combed cotton and ReFlex™ fleece. Their vertically integrated production ensures quality control from raw material to finished product. This dedication to ethical manufacturing resonates with conscious consumers seeking transparency.

Minimalist Aesthetic and Fit

American Apparel’s clean lines and classic silhouettes make their pieces universally flattering. Whether it’s the fine‑jersey crewneck or the heavyweight dyed tee, each item is designed to drape perfectly on any body type — a feature many competitors struggle to match.

Marketing and Cultural Impact

From its early “indie sleaze” campaigns to its bold store fronts, American Apparel has mastered cultural marketing. Its emphasis on diversity and body positivity has influenced countless brands and cemented its place in fashion history.

American Apparel’s Product Range and Best Sellers at PS Apparel

At PS Apparel, we stock the full range of American Apparel essentials. Here are our top-selling American Apparel items:

Unisex CVC T-Shirt (2001CVC)

A soft, everyday staple made from a blend of combed ring‑spun cotton and recycled polyester. Tear‑away label for easy rebranding. View on PS Apparel.

Heavy Weight Dyed T-Shirt (1301GD)

For that vintage, faded look, this heavyweight cotton tee is your go‑to. Ideal for screen printing and streetwear aesthetics. View on PS Apparel.

Adult Tank (2408W)

Relaxed fit with side‑seamed body, perfect for layering or standalone wear in warmer months. View on PS Apparel.

Boxy Cropped Women’s Crewneck Sweatshirt (RF494)

A modern boxy fit crafted from ultra‑soft ReFlex™ fleece. View on PS Apparel.

Reflex Pullover Hoodie (RF498)

Oversized pouch pocket, relaxed fit, back‑neck patch for customisation. View on PS Apparel.

Fine Jersey Unisex Long Sleeve T‑Shirt (2007)

Classic rib collar, cuffed sleeves, taped neck and shoulders for durability. View on PS Apparel.

Style Guide: How to Wear American Apparel

Everyday Casual

Pair the 2001CVC tee with denim jeans and sneakers for a laid‑back look.

Streetwear Edge

Layer the heavyweight dyed tee under the RF494 cropped sweatshirt and finish with cargo pants and boots.

Seasonal Layering

Use the Long Sleeve 2007 tee as a base layer under jackets or hoodies for transitional weather comfort.

Screen Printing Suitability

Fabric Performance for Printing

American Apparel’s fine‑jersey and heavyweight cotton fabrics offer smooth surfaces and tight knits that yield crisp, vibrant prints every time.

Design Tips

• Contrast is key: Light-coloured inks on darker tees and vice versa.
• Placement matters: Centre‑chest prints work best for tees, while back‑necks are ideal for hoodies.

Sustainability and Ethical Considerations

Sweatshop‑Free Manufacturing

American Apparel’s Los Angeles factory model prioritises fair wages and safe working environments—an increasingly rare practice in fast fashion.

New Ownership under Gildan

Since Gildan Activewear’s acquisition, the brand has maintained its ethical roots while expanding online reach, ensuring continued access to responsibly made basics.

Fabric and Sustainability

American Apparel leads with recycled blends and transparent supply chains, while competitors vary in their sustainability commitments.

Where to Shop for American Apparel

American Apparel’s commitment to ethical manufacturing, high‑quality fabrics, and timeless design has earned it a lasting place in fashion. Ready to upgrade your basics? Shop the complete American Apparel collection at PS Apparel.